9 Captivating Ways to Blog About a Boring Business

9 Captivating Ways to Blog About a Boring Business

So you’re not an astronaut or a spy or a Kardashian. You’re the one at the party who never gets the follow-up questions about your work. You’re in a boring industry and you don’t know how to create interesting content for your company blog. Well, I have some great...
Want More Sales? Stop Trying to Sell!

Want More Sales? Stop Trying to Sell!

If you want to sound like a used car salesman, this article isn’t for you. Still here? Great! I’ve got a huge sales secret for you: Your blog is a powerful sales tool—but not if you’re using it to sell. Why’s that? Imagine this scenario. If you want to sound like a...